We put you in front of them. Property Pros is the digital marketing team behind top-tier real estate investors, running Google, YouTube, and Meta campaigns engineered for high-quality motivated seller leads.
By the time most real estate investors come to us, they have already tried PPC at least once. Here is what we tend to find inside those accounts.
Serious operators rebuild the whole thing with us.
Audit. Build. Optimize. Same three phases for every client, tailored to your market and your buy box.
We open your existing Google Ads account and show you exactly where the money is leaking. If you don't have one, we build it from scratch. Either way, week one is diagnosis, not billing you to guess.
Eight to ten keyword-themed landing pages. A two-step qualified lead form. Intent-only keyword targeting. Offline conversion events wired directly to your CRM. Your name on the account so you own every asset we build.
Search terms reviewed on cadence. Structural adjustments when the data calls for them. Monthly deep-dives. As deals close in your CRM, we feed them back to Google so the algorithm learns what a real motivated seller looks like in your zip codes.
Every keyword theme is a real seller in a real situation. These are the exact searches happening in your market this week. When you own the top of the page, these are the calls your phone starts ringing with.
A home they didn't want, can't manage, and need to convert to cash. Out-of-state heirs. Probate stress. Deferred repairs. They are not shopping for top dollar. They are solving a problem.
Behind on payments, racing the clock before the bank acts. Time-bound urgency. They are searching for any path forward. When your ad shows up, you are the answer.
A house with problems they can't or won't fix. They already know an agent won't list it. Your ad answers the exact question they are typing, and the call closes itself.
Divorce, relocation, illness, a forced timeline. Speed matters more than maximum price. They want a clean exit. You give them one.
Done managing tenants and ready to cash out the portfolio. Often multi-property exits. They are not listing with an agent. They are searching for a direct buyer who can close fast and quietly.
Every persona above maps to a keyword-themed landing page we build inside your account. That is why our cost per deal beats every generalist agency the moment the algorithm has enough data to learn.
Book a Strategy CallEvery generalist agency runs the same plug-and-play framework. What follows are the five things we build into every Property Pros account that a generalist agency does not.
Most agencies point every ad at the same generic "we buy houses" page. That's a Quality Score problem, a conversion problem, and it's why their cost per lead climbs every quarter. A seller searching "sell my inherited house Central Florida" is not in the same mindset as one searching "sell house before foreclosure Dallas."
We build a dedicated landing page for every keyword theme in your account: inherited property, divorce, foreclosure, tenant-occupied, sell as-is, cash offer. Custom to your market. Custom to your clientele. And for clients running in multiple markets, we install a geo-tag layer that dynamically rewrites the page for each visitor's location. Same URL, Dallas visitor sees "Sell Your Dallas Home." Phoenix visitor sees "Sell Your Phoenix Home."
Most PPC agencies bid on every keyword that includes "sell" or "house." That's why their spend leaks and their leads convert like garbage. There is a real difference between "how much is my house worth" (someone gathering information) and "sell my house fast behind on mortgage" (someone with a deadline).
We only put budget on searches that carry urgency, distress, or a must-sell signal. Everything else gets negatived out at the campaign level so your budget stays pointed at the sellers who actually pick up the phone.
Every landing page runs a two-step form. Step one collects name, phone, and address. That's not a lead yet. That's contact info. Step two runs conditional logic on the answers you actually care about. Are you the homeowner or a wholesaler? Is it currently listed with an agent? How long have you owned the property? When do you need to sell?
If they don't meet the qualifications, the submission never fires as a conversion event back to Google. That means Smart Bidding never optimizes around tire kickers. It only optimizes around the qualified leads that mirror your closed deals. Your algorithm gets sharper every week instead of getting dumber.
Most agencies stop attribution at "lead submitted." We push every downstream stage of your deal back to Google Ads. Appointment set. Offer made. Signed contract. Closed deal. Every GCLID stored, every UTM tagged, every stage tied back to the exact keyword and ad that produced it.
Google's Smart Bidding stops chasing form fills and starts optimizing around your actual signed deals. That is the point where the account starts compounding on the metric that matters to your P&L, not to a dashboard.
The AI does not make changes to your account. Your specialist does. What the AI does is watch every click, every search term, every spend pattern the second it hits, and feed that back to your specialist as usable signal every single day.
Spikes get caught in hours instead of weeks. Slow drift gets surfaced before it becomes a leak. Search terms that should never have made it through get flagged for review. Your account manager operates on daily signal, not a monthly summary.
Three tiers. Flat fees. Zero percentage of ad spend. Ninety-day initial term, then month to month. You own the ad account and every asset we build for you.
For operators who want to test paid acquisition with the fastest-converting channel first.
For operators who want a full pipeline. Sellers ready today, and sellers ready in 60 days.
Every channel, every competitor in your market, all three engines running at once.
Month to month. No percentage of ad spend. Our goal is to help you scale, and we won't tax you for it.
We only run paid channels for wholesalers, flippers, and buy-and-hold operators. That's the whole shop. Every account manager on our team has only ever looked at REI ad accounts, which means the pattern-matching your specialist brings on day one is what a generalist agency wouldn't have on day three hundred.
We turn down more calls than we take. Usually because the budget or expectations don't fit. If you want a team that treats real estate investors as its whole world, we're the shop.
Short, no-fluff reads from the way we run paid channels for real estate investors. Written for operators. Skimmable on a phone.
Pay-per-lead looks fast on paper. It caps at the same ceiling every month, and you never own the asset. Here is when PPL makes sense, and why every serious operator eventually rebuilds on PPC.
Read the post →A $40 CPL feels like a win until you calculate cost per contract. The metric your agency reports on is not the metric that determines your take-home. Here is what to demand on your next monthly review.
Read the post →One generic landing page for every ad is why most REI Google accounts leak. Break the account into keyword themes and quality score climbs, cost per click drops, and conversion rates almost double. What to build, in order.
Read the post →The call is a working session. We look at your business, understand how you operate, walk through your current acquisition numbers, and open your existing ad account together if you have one. By the end you'll know whether we're the right team to run your paid channels, and we'll know whether you're the right operator for us to work with.