Written by the operators who run Property Pros campaigns every day. No listicles. No filler. What we would tell you on the call if you had 4 minutes to spare.
Pay-per-lead looks fast on paper. It caps at the same ceiling every month, and you never own the asset. Here is when PPL makes sense, and why every serious operator eventually rebuilds on PPC.
Read the post →A $40 CPL feels like a win until you calculate cost per contract. The metric your agency reports on is not the metric that determines your take-home. Here is what to demand on your next monthly review.
Read the post →One generic landing page for every ad is why most REI Google accounts leak. Break the account into keyword themes and quality score climbs, cost per click drops, and conversion rates almost double. What to build, in order.
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